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Product Management Essentials

Discovery, prioritization and roadmaps from a VP who has done it.

Rated 4.7 out of 5(2,760)19,650 students

Created by James Whitaker

Updated July 29, 2026Taught in English

What you'll learn

  • Run customer discovery interviews
  • Prioritize with RICE and opportunity sizing
  • Write clear one-page specs
  • Build an outcome-based roadmap

Course content

3 sections · 8 lessons · 1 h 37 min total

  • Video:What PMs actually do9 min
  • Video:Your first 90 days12 min
  • Video:Working with engineers13 min

Requirements

  • Interest in building products
  • No prior PM experience needed

Description

Everything a new PM needs in the first 90 days: understanding customers, writing specs, prioritizing ruthlessly and working with engineering and design.

Your instructor

James Whitaker

VP of Product

James has led product teams at three venture-backed startups, two of which were acquired. He teaches the unglamorous habits that make great product managers: clear writing, crisp priorities and honest metrics.

View profile

Student reviews

4.7

Course rating

  • 5 stars: 80%
  • 4 stars: 13%
  • 3 stars: 4%
  • 2 stars: 2%
  • 1 star: 1%

  • Sarah Mitchell

    Chicago, USA · Sep 1, 2026

    Rated 5.0 out of 5

    Clear, practical and beautifully produced. I applied the first module at work the same week and my manager noticed.

  • Mateo García

    Bogotá, Colombia · Aug 20, 2026

    Rated 5.0 out of 5

    The projects make the difference. I finally understand the why, not just the how.

  • PD

    Priyanka Das

    Bangalore, India · Jun 10, 2026

    Rated 5.0 out of 5

    I switched careers partly thanks to this course. The portfolio project got me two interviews.

  • LM

    Lucas Moreau

    Lyon, France · May 24, 2026

    Rated 5.0 out of 5

    Thoughtful, honest teaching. No filler, just useful lessons and great examples.

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